Jimmy Kimmel Marketing Thor to Women

This is a video I came across last week that I found pretty offensive. Jimmy Kimmel put out the video with this description: Thor: The Dark World opens tomorrow. Superhero movies are known to do very well at the box office, but they’re primarily seen by men. So in an attempt to bring more women out to the theater this weekend, Marvel is changing their marketing strategy.

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One thought on “Jimmy Kimmel Marketing Thor to Women

  1. This was absolutely ridiculous. I dislike how they made it seem like all women are searching for love and a man saves them and they live happily ever after. What a joke.

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